Landing page first then build the links
Most webmasters understand the importance of getting backlinks to their sites yet because of so many paid services out there that promise to make getting back links a breeze the result is that fundementals of effective link building are lost.
What makes a good link building campaign. There are factors that fall into two classes namely On Page and Off Page. The point to remember about on page is that search engines want good content, content that is relevant, not duplicate and is readable to humans. The only way to get this right is to have Meta tags set up correctly and also have no less than 400 words in content.
The off page factors are the actual link building tactics and search engines have become more aware of any schemes to try and manipulate the rankings. The following could land your site in trouble a) recriprocal links b)3 way links and c)good old link farms. Instead focus on getting links from sources that have content in the same niche or category as yours.
